Starter stacks

These are curated examples, not real owner stacks. We put each one together from tools in our directory to show a sensible starting point for a type of business. Real small-business stacks, shared by owners, are coming soon. Want to share yours?

Solo service business (cleaner, coach, consultant)

Get booked and followed up with on a tiny budget. Curated example

Tool	Job	Starting price
Calendly	Book appointments	$10/seat/mo (Standard)
MailerLite	Email marketing	$12/mo (Comfort, starting)
Buffer	Schedule social posts	$5/mo per channel (Essentials)
Rytr	Write copy & content	$7.50/mo (Unlimited, billed yearly)

Local restaurant or café

Stay visible on social and keep regulars coming back. Curated example

Tool	Job	Starting price
Canva	Make ads & social creatives	$144/yr (Pro, one person)
Publer	Schedule social posts	$5/mo (Professional, monthly; $4 yearly)
Mailchimp	Email marketing	$20/mo (starts at)
Manychat	Answer leads & chat	$14/mo (Essential, billed annually)

Home services (plumber, HVAC, landscaper)

Answer every lead fast and keep the pipeline tidy. Curated example

Tool	Job	Starting price
Tidio	Answer leads & chat	$24.17/mo (Starter, billed annually)
Zoho CRM	CRM & follow-up	$14/user/mo (Standard, as shown)
Calendly	Book appointments	$10/seat/mo (Standard)
Durable	Build website	$25/mo (Launch, monthly; $22 yearly)

Online shop (Shopify or similar)

Make ads, email buyers, and handle support. Curated example

Tool	Job	Starting price
AdCreative.ai	Make ads & social creatives	$39/mo (Starter, 20 credits; yearly toggle shows 50% off)
Klaviyo	Email marketing	$0 free plan; paid scales by profiles
Gorgias	Answer leads & chat	$40/mo (Starter, monthly)
Predis.ai	Make ads & social creatives	$19/mo (Core, billed yearly)

Content-led brand or creator business

Turn one idea into posts, clips and newsletters. Curated example